Understand how customers view your brand and measure brand awareness, loyalty, and market positioning with these strategic questions.
What three words describe our brand?
What makes our brand unique?
How much do you trust our brand?
What values do you associate with us?
Would you recommend our brand?
How do you view our brand reputation?
What feelings does our brand evoke?
Is our brand message consistent?
How could our brand improve?
How do we compare to similar brands?